Artificial intelligence may one day destroy the human race, but if and when it does, there will be nothing artificial about it. In fact, it’ll be super.

That is, at least, the proper terminology in this great American age of rebrands, one that has borne witness to such seismic overhauls as the Gulf of Mexico becoming the Gulf of America, Lake Ontario becoming Lake America, and a push to call New Mexico … New America.

U.S. President Donald Trump announced on Sept. 29 the term “artificial intelligence” would henceforth be retired in favor of “super intelligence.”

“As these capabilities continue to improve, they increasingly represent not merely artificial intelligence, but a new era of Super Intelligence,” the executive order stated.

The president followed that “SI” declaration up with an Oct. 8 Truth Social post asserting that anyone who uses the previous moniker would be branded “THE ENEMY!”

The U.S. Navy this week became one of the first services to avoid that traitorous designation, cementing the super initiative and calling on “all Navy echelons, commands, activities, and personnel [to] use ‘Super Intelligence’ and ‘SI’ in place of ‘Artificial Intelligence’ and ‘AI,’” a service memo stated.

“This policy applies effective immediately across all official Navy correspondence, flag letters, OPORDs, wargame documentation, instructional material, fleet advisories, public communications, official websites, strategic assessments, congressional reports, and non-statutory internal and external policy documents,” the memo continued.

As part of the super overhaul, echelon II commanders, type commanders and systems commanders will be required to review all “public releases, intranet portals, and external presentations for compliance” no later than 30 days after the release of the super memo. These personnel will then be required to submit a super report on completing the task.

The directive does not require retroactively amending previously published documentation or contracts, the message noted, while existing laws and statutes “will continue to be cited as statutorily required until conforming congressional amendments are enacted.”

A Military Times request for comment from the sea service regarding what consequences might result should “artificial intelligence” be used was not returned as of press time.

Observation Post is the Military Times one-stop shop for all things off-duty. Stories may reflect author observations.

J.D. Simkins is Editor-in-Chief of Military Times and Defense News, and a Marine Corps veteran of the Iraq War.

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A former Army Ranger and lifelong outdoorsman, Wyatt provides no-nonsense analysis on firearms, tactical gear, and national security. He writes from his off-grid homestead in Idaho, dedicating his time to teaching self-reliance and everyday preparedness.